Customer reviews are becoming more frequently cited as a ranking factor, particularly those from Facebook, Yelp and other consumer review platforms. According to Moz’s most recent study on Local SEO, reviews are more significant to Google than social media shares, and the search engine has been well aware of the way black hat SEO has attempted to game their […]

You should see an initial improvement in rankings fairly early on, particularly if your site was not previously visible for the key search terms you have now selected. How fast you move to the first page, however, will depend on a number of factors. Typically, the stronger the competition for a key search term, the […]

Ratings are only as good as the keyword research that informs your web-site’s information architecture. You might present a series of perfect rankings for a quantity of catchy keywords but it will mean little or nothing for your business if those keywords have no potential for conversion. As a result rankings should always be viewed […]