Technical SEO

External reviews generate new content for you

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Customer reviews are becoming more frequently cited as a ranking factor, particularly those from Facebook, Yelp and other consumer review platforms. According to Moz’s most recent study on Local SEO, reviews are more significant to Google than social media shares, and the search engine has been well aware of the way black hat SEO has attempted to game their […]

Technical SEO

Thinking about the quality of your rankings

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Ratings are only as good as the keyword research that informs your web-site’s information architecture. You might present a series of perfect rankings for a quantity of catchy keywords but it will mean little or nothing for your business if those keywords have no potential for conversion. As a result rankings should always be viewed […]